MSCHF has returned with yet another exciting launch, presenting a distinctive variation of the Super Normal 2 known as ‘Raspberry Lemonade.’ This new iteration promises to offer a unique and refreshing twist to the popular silhouette, and follows the launch of the ‘Orange’ rendition.

Similar to previous releases, the ‘Friends and Family’ version of the Super Normal 2 by MSCHF is crafted with premium leather materials. The upper stands out with a vibrant Yellow color, complemented by exposed Pink stitching for added visual interest. The raspberry hue extends to various elements of the shoe, including the laces, tongue labels, embroidered heel branding, MSCHF branding on the lateral midsole, and rubber outsole. The tongue labels proudly display the words ‘Friends and Family,’ while Yellow lace dubraes provide a finishing touch to the overall aesthetic.

You can expect the Friends and Family MSCHF Super Normal 2 ‘Raspberry Lemonade’ to release exclusively at MSCHF Sneakers App on July 18th. The retail price is $145. Continue to scroll below for more photos, giving you a closer look.

Check out more upcoming releases by visiting our Sneaker Release Dates page.

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Following his recent contract extension with the Dallas Mavericks, NBA star Kyrie Irving has also entered into a new sneaker deal with ANTA. This exciting partnership will span a duration of five years and positions Irving as ANTA’s Chief Creative Officer. The value of this agreement is reported to be an impressive $11 million per year.

The unique part of this contract is the empowerment it grants to Kyrie Irving. Not only will he be able to recruit and collaborate with fellow players and individuals, but he will also have a significant influence in shaping ANTA’s future endeavors. In addition to this, ANTA has set its sights on establishing manufacturing facilities within the United States, enabling efficient distribution of their products within the country.

Kyrie Irving’s sneaker journey began back in 2011 when he joined forces with Nike. However, their partnership reached a conclusion in December 2021. This parting of ways was prompted by a controversy surrounding a social media post shared by Irving, which included a link to an antisemitic film. Despite the separation, Irving continued to wear his signature sneakers, albeit with tape covering the iconic Nike Swoosh logo.

Once we have more information on the deal, or a first look at Kyrie Irving’s ANTA shoes, we will make sure to update you.

Source: Shams Charania

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Brooklyn’s own creative studio, MSCHF will expand on the Gobstomper releases. After launching the ‘Sour Edition’ and ‘Jimmy Fallow Edition’ color options, they will now debut the ‘Graylag Goose’ colorway.

Looking closer, the MSCHF Gobstomper ‘Graylag Goose’ utilizes various shades of Grey, while suede runs throughout. Once worn down, the upper will reveal Orange and Red blotches that will resemble the bill and legs of a goose. Next, we have MSCHF branding on the tongues and heels with a unique graphic on the insoles. On the inside of the tongue, we have a goose motif and each pair comes with a foot hangtag.

You can expect the MSCHF Gobstomper ‘Graylag Goose’ to release at mschf.com and the MSCHF Sneakers App on May 18th. The retail price is $195. Continue to scroll below for more photos that will give you a closer look.

If you missed it, adidas will start selling Yeezys again. For more upcoming releases, make sure to check out our Sneaker Release Dates page.

Where to Buy

MSCHF

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MSCHF, a creative studio in Brooklyn turned sneaker brand, has had a handful of releases in 2023. One of the pairs grabbing the most attention is the Big Red Boot. For the next drop, the brand will revisit the Super Normal 2 and cover the shoes in Orange, which will debut during the Summer of 2023.

This MSCHF Super Normal 2 features full tumbled leather on the base and mesh tongues. Next, White appears on the upper with the same shade on the laces, tongues, heels, and midsole. Highlighting the shoes is Orange on the overlays, tongue labels, liner, insoles, lace tips, ‘MSCHF’ midsole branding, and rubber outsole. Each pair will come with an extra set of laces and lace dubraes.

Continue to scroll below for more photos of the MSCHF Super Normal 2 ‘Orange Milk’ to give you a closer look. A release will take place at MSCHF on May 2nd. The retail price is $170. As soon as we have more information, we will make sure to update you.

Check out our Sneaker Release Dates page for more upcoming drops.

Where to Buy

MSCHF

Update (5/1): The MSCHF Super Normal 2 ‘Orange Milk’ will release on May 2nd at 2 PM EST exclusively at mschf.com and the MSCHF Sneakers app. The retail price is $170.

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Austin Reaves’s NBA story is an intriguing one that started in 2021 when he was undrafted in the NBA draft. That didn’t stop the small forward from pursuing his dreams of entering the NBA, and he would eventually sign a two-way contract with the Los Angeles Lakers in August. About a month later, he would sign a standard NBA contract in September. He eventually became a starter, playing alongside LeBron James and Anthony Davis. With all the accomplishments he has gained over the past several years, you can add one more to the list. Austin Reaves will have his own signature shoe with Rigorer.

First reported by Nick DePaula, Austin Reaves will have his own signature shoe with Chinese sports equipment brand, Rigorer, who signed with the brand last year. His upcoming shoe will be known as the Rigorer AR1, and a mock-up of his shoe has leaked, dawning the Lakers colors. Using Black on the base, both Yellow and Purple accents run throughout, and the brands’ logo is seen on the lateral side. Austin’s logo is placed on the heels, with White running on the rubber sole to finish the look.

Although release details have yet to be announced, August Reaves Rigorer AR1, in a slew of colorways, will be released in the Summer of 2023. Once we have more information, we will make sure to update you.

In other news, we broke the news that Devin Booker will release his first signature shoe, the D Book 1, in Spring 2024.

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Over the years, atmos have connected with multiple brands for some exciting collaborations. Some of their best collabs are considered grails, with most coming from Nike. However, that doesn’t stop the retailer from expanding. This time, they will connect with Salomon to release the Salomon XT-6 collaboration.

This Salomon XT-6 by atmos is known as ‘Stars Collide’ and is inspired by the concept of ‘celestial collision,’ which results in stardust shining through the universe. Utilizing shades of Black, Grey, and Silver throughout, the shoes come with a star pattern around the toe and sides. We also have atmos and Salomon logos and their ’S’ logo on the tongues. Other details include an Agile Chassis System, EnergyCell midsole, and a Mud Contagrip outsole.

Below, you can check out more photos of the atmos x Salomon XT-6 ’Stars Collide’ for a closer look. A release will first take place at a pop-up event from atmos Japan on April 3rd. A global launch in-store and online will be on April 8th.

Check out our Sneaker Release Dates page for more upcoming releases.

Where to Buy

atmos

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MSCHF, known more for its marketing in the sneaker community, continues to unveil eye-catching footwear. Some pairs, like the Big Red Boot, are a bit ridiculous, but others, like the Super Normal 2, are easier to wear. Once again, the brand will push the envelope with its latest creation, the BWD shoe.

The BWD shoe by MSCHF is a new model that can be worn forward or backward. You can easily slip your feet in the front or the back of the shoes, depending on what you feel like that day. There are two tongues on the upper and two large holes. The overall look resembles past skate shoes from the early 2000s and has an angular midsole, dual pull tabs, and rubber soles. Most of the midsole is done in Black with speckled detailing with MSCHF branding. Finishing the look is a Gum sole.

Below, you can check out more photos of the MSCHF BWD Shoe that will give you a closer look. A release will take place exclusively on the MSCHF Sneaker app and MSCHF.com on April 11th. Currently, the retail price is unknown. Once we have more information, we will make sure to update you.

Make sure to check out our Sneaker Release Dates page for more upcoming drops.

Where to Buy

MSCHF

Images: Highsnobiety

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